Monthly Archives: March 2011

Maintaining Brand Loyalty Through Reputation Management

Which brands do you identify yourself with, and why are you loyal to them?  Are you loyal because you admire the celebrities associated with that brand?  Are you loyal because everyone else is?  Or are you loyal because you have…

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Zuckerberg and Hatch talk Government Control of the Internet

Mark Zuckerberg and Orrin Hatch may not have a whole lot in common, but that is exactly what made a visit by both of them to Brigham Young University campus on Friday so interesting. About halfway through the forum, after…

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Touch Point Attribution

If you have a website, chances are you have heard of Google Adwords - Pay-per-click advertising campaigns, and keywords; and are probably implementing some if not all of them yourself. There is an important principal to consider as you try to…

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Mark Zuckerberg and Orrin Hatch Discuss Technology at BYU

Today I was happy to be in Provo, Utah. Despite the steady snowfall and the coldness Provo had, a basketball team that played amazing in the sweet sixteen, a Jimmer, and now we’re graced with the presence of Mark Zuckerberg,…

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The Hour After Earth Hour: The Impact of Social Media

Australia, 2007. Several million people turned off their lights for one hour to show support for prevention of climate change.  Only a few years later, a record 128 countries opted to be involved when they turned their lights off in…

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Taking Advantage of Mobile Search through Local Listings

You see them everywhere, everybody has one and chances are you have one too – perhaps you’re even reading this article from one; a Smartphone. Smartphones are a trend that are not probably ever going to go away, the industry…

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Leadgenix Inc Scam Clarified

Last week we were notified that a spam email had been sent out claiming to be from Leadgenix.  We apologize to anyone who may have received this email and can assure you that this was not sent from our company…

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Opposites May Not Attract on Twitter

Subjective well-being (n)—The overall measure of satisfaction or dissatisfaction a person has with his or her life or certain aspects of his or her life. A study carried out by Cornell University tracked more than 100,000 Twitter users over a…

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Some Free Search Engine Rank Checker Tools

Lets face it, its a pain to type your keywords into Google and scroll through pages and pages of results looking for your site to see if your SEO work has paid off or not. There are some really great…

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Three pillars of internet marketing – Traffic, Conversion Rate, and Average Order Price

You have your website and you are spending pretty much all of your waking hours trying to drive traffic to it. In a lot of scenarios this is exactly what you want to be doing,  but not all scenarios. Particularly with an…

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