Monthly Archives: May 2011

Social Media and Reputation Management

Online reputation management is an important marketing principle.  Whether it is on a personal, academic, or corporate level, it can greatly contribute to success if done correctly. A general definition of reputation management entails highlighting the positive information about yourself…

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Sort by Subject in Google Images

Tired of sifting through thousands of search results as you’re looking for that one picture that you need? Google just made life a little easier by allowing you to sort your results by subject instead of the standard list. This…

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Keep Google AdWord Cost-Per-Click Down – Quality Score

The fastest and most surefire way to drive traffic to your website is through paid search results – Google Adwords. However, this form of traffic can end up being fairly expensive; especially if you are a smaller company with a…

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Google Chromebook and the Future of the Internet

Google has announced the Chromebook and made a move into a new market by deciding to launch a physical product. If you don’t know what Chromebook is already, imagine a laptop that can’t do anything but get on the internet….

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Optimizing Your Facebook Page

According to Facebook’s “Statistics” page, more that 500 million people use the social media site to stay connected with their friends. Use of the site among these people is fairly consistent. On Facebook, people share things about themselves, especially their…

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What are the Biggest Local Search Ranking Factors?

Unlike Google’s organic search algorithm which SEO engineers tend to crack every time a change is made, Google’s local search ranking factors seem to be much more of a mystery. No matter how much a self-proclaimed local search expert preaches…

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How to Use HootSuite

Founded in 2008, HootSuite could be considered the latest social media service.  It is an online social media marketing tool that makes it easier for account managers and team members to keep track of accounts. HootSuite will merge your Facebook,…

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Using Augmented Reality Local Search – Another reason to Be on Google Places

Throughout the progress of society we see various trends that will begin and grow to huge levels. Well, that current trend is the proliferation of the smart phone. I have written before about why being on Google places is so…

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How Social Media Increased Mothers Day Sales This Year

The great thing about recessions and financial hardships is that it forces people and businesses to think outside of the box. With the bad we can often find the good, right? During times like this, individuals start looking for great…

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Perfecting Your Google AdWords Call to Action

Advertising online, especially through services like Google AdWords, is usually focused so as to maximize profit margins. Users of Google often have something specific in mind when they utilize the search engine. Many are looking for a product or service…

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