Author Archives: Christine

Unethical SEO

Posted on July 2, 2010 by Christine

All good SEO Engineers know that you should avoid Black Hat SEO. Also known as unethical search engine optimization, this type of SEO is defined as group of activities that are used to obtain higher search rankings in an unethical…

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The Big Picture of SEO Copywriting

Posted on February 1, 2010 by Christine

It is vital to understand the underlying concepts involved in copywriting to produce excellent copy. The purpose of copy is to draw a reader in and persuade them to do something, whether it is buying a product or changing their opinion. Continue reading →

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Back to the Basics of Website Design

Posted on January 29, 2010 by Christine

Everyone has come across a badly designed website. What do we do? We immediately hit the back button to find a more welcoming and eye pleasing website. Here are some tips to improve your website. Continue reading →

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Advantages of a Pay-Per-Click Campaign

Posted on January 20, 2010 by Christine

A Pay-Per-Click or PPC campaign is a paid form of advertising on the internet. Continue reading →

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Loading Time Is A New Ranking Factor

Posted on January 12, 2010 by Christine

Near the end of last year Google mentioned that the amount of time it takes your web page to load will probably have an effect on your page ranking beginning at the start of this year. Continue reading →

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