Author Archives: tbibber

The “Like” Button

As Facebook has continued to develop over the years, new features have been incorporated into the experience, making the social site one of the most well known and widely used. One such feature is the “Like” button. Users of the…

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Optimizing Your Blog

Companies can use a variety of techniques to create a presence on the internet. Online marketing is quickly becoming a vital part of many companies’ advertising strategies. Either with the help of in-house services or by employing a firm that…

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Search Engines and Social Media

The field of internet marketing is constantly changing. One of the newest evolutions has been the intertwining of search engines and social media. Millions of Tweets are posted each day. These messages are followed by the millions of people with…

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Bing Social Search and How It Affects Your Company

Recently, the search engine known as Bing has integrated data from the social media site, Facebook, into its search results in a feature entitled “Social Search”. Now, when Bing users search for most anything, they will be able to see…

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Optimizing Your Facebook Page

According to Facebook’s “Statistics” page, more that 500 million people use the social media site to stay connected with their friends. Use of the site among these people is fairly consistent. On Facebook, people share things about themselves, especially their…

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Perfecting Your Google AdWords Call to Action

Advertising online, especially through services like Google AdWords, is usually focused so as to maximize profit margins. Users of Google often have something specific in mind when they utilize the search engine. Many are looking for a product or service…

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Previewing Pay Per Click Ads on Google

Many SEO firms utilize Google Adwords to create pay per click campaigns for their client companies. Prior to this point, the only information a Google user had to go on was the description in the ad itself. Thus, campaign managers…

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