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Recent Posts
- Social Media Will Soon Replace the Resume
Headhunters want less and less to do with an actual resume and how you portray yourself through social media. With the intent to discover potential employee’s REAL identity, social media outlets provide a fleshed out picture of who you are…
- Can You Make a Living with Facebook Contests?
Who wants to win free food, textbooks, trips, thousands of dollars, iPads and all kinds of other gadgets? Apparently millions of Facebook fans do. Who knew back in 2004 that Facebook would become a sweepstakers heaven and a business owners…
- Social Media Will Soon Replace the Resume
Category Archives: PPC
Google Ads vs Facebook Ads
Google Ads The great thing about putting an ad up on Google is that you know you’re going to be seen. Google is the number one most visited site on the web and when you create an ad with Google…
Funny Google Search Terms
You can tell a lot about a person by what they type into search engines. And working in PPC management services, I can see exactly what people have typed in before clicking on our ads. Some of these searches are,…
The Future Of Google
Over the last decade, Google has made internet search an integral part of our society. Hundreds of millions of searches are done every day on the Google search engine. From an economic standpoint, billions and billions of dollars of revenue…
What types of internet marketing should I invest in?
Congrats! Making the move to internet marketing is a smart decision as I’m sure you’ve been told a million times. A lot of advertising money is moving to the internet because that is where all the consumers are these days….
Posted in Local Listings, PPC, Reputation Management, SEO, Social Media, Web Design
Tagged marketing comparisons, seo tools, social media tools
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Keep Google AdWord Cost-Per-Click Down – Quality Score
The fastest and most surefire way to drive traffic to your website is through paid search results – Google Adwords. However, this form of traffic can end up being fairly expensive; especially if you are a smaller company with a…
Perfecting Your Google AdWords Call to Action
Advertising online, especially through services like Google AdWords, is usually focused so as to maximize profit margins. Users of Google often have something specific in mind when they utilize the search engine. Many are looking for a product or service…
Previewing Pay Per Click Ads on Google
Many SEO firms utilize Google Adwords to create pay per click campaigns for their client companies. Prior to this point, the only information a Google user had to go on was the description in the ad itself. Thus, campaign managers…
Touch Point Attribution
If you have a website, chances are you have heard of Google Adwords - Pay-per-click advertising campaigns, and keywords; and are probably implementing some if not all of them yourself. There is an important principal to consider as you try to…
Posted in Lead Generation, PPC, SEO, Uncategorized
Tagged conversion rate, keywords, lead generation
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Search Engine Users Are Ignorning Sponsored Links
Web advertisers are soaking up the latest data for their PPC campaign management. Earlier this year, a study was published by User Centric which concluded that ad placement among the top sponsored results on Google attracted 22% more attention than…
Relationship Between PPC and SEO
Everyone in the search engine marketing industry knows that organic search results are much better than pay-per-click advertising. But that doesn’t mean that PPC is useless or a waste of time. In fact, it’s exactly the opposite. PPC is what…
