Category Archives: PPC

The Mobile Marketing Revolution

As technology and communication evolve, more and more advertising platforms are being developed. Take mobile phones for example, it wasn’t all that long ago when we were all using pagers and cinder block sized phones to communicate while on the…

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Do Not Track List

The Do not call list, most would consider it to be a pretty good idea and it has saved a lot of people from the annoyance of telemarketers and their like. I would have to agree with its implementation and…

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How to Make Your PPC Campaign Work

Although you’re going about it in a different way, your pay per click campaign management ultimately has the same goal as organic listing management. You want people to click on the listing, and then you want your website to guide…

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Understanding the Yahoo and Microsoft Bing Merger

We are all well aware that roughly one year ago Yahoo and Microsoft Bing made an alliance. To recap for all those who thought that this merger was not really ever going to happen: In this alliance, Yahoo turned over…

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Google Ranking Formula to Use Mouse Movement

A Google patent was just approved for a system to keep track of a user’s mouse pointer while searching. Studies have been done on mouse movement, and apparently Google plans to use this research to make its search engine rankings…

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PPC Landing Pages

Pay-per-click campaign management with Google can be very complicated, especially for someone with little or no experience. There are many tricks of the trade that newcomers have to learn in order to be successful. One of those tricks is to…

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How to Optimize your PPC Campaigns

As a small business, you know it’s extremely important to drive targeted traffic to your business’s website. Here are 3 simple ways to optimize your PPC campaigns and drive traffic. Keyword research The first thing you need to understand when…

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Tips for Choosing Keywords

One of the most abstract and difficult tasks when doing search engine optimization for your website is choosing what keywords to focus on. There is usually an obvious first choice – for example, a company selling sports equipment will want…

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How to Optimize Your PPC Campaign

With search engines like Yahoo, Bing, and Google, Pay-per-click (PPC) advertising has become increasingly easy to start. In fact, your PPC campaign can be up and ready to go within just a few hours. Yet, optimizing your campaign may take…

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Making Money on the Internet

With the emergence of the internet, a new way to do business was created. But, just like any other successful industry, the web was soon over-crowded with people hoping to get rich quick through this new medium. Seemingly endless scams…

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