Category Archives: Reputation Management

Social Media Will Soon Replace the Resume

Headhunters want less and less to do with an actual resume and how you portray yourself through social media. With the intent to discover potential employee’s REAL identity, social media outlets provide a fleshed out picture of who you are…

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Obama To Hang Out With Google

Later tonight President Obama will conduct a ‘hang out’ on Google+ where he will answer questions that have been submitted and voted upon by over 200,000 different youtube users. This is a great idea for several reasons. First of all…

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Google+ Rant Analyzed

Let’s say you invent and launch a product. This must mean you have faith in it, right? In theory, you will be the first one using your product to show others that it will enhance your life or make it…

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How to Deal With Negative Reviews

It doesn’t matter how good the customer service at your business is, haters gotta hate. Its a fact of life. Online review sites like Google Places and Yelp seem to be a great outlet for those haters so its almost…

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What types of internet marketing should I invest in?

Congrats! Making the move to internet marketing is a smart decision as I’m sure you’ve been told a million times. A lot of advertising money is moving to the internet because that is where all the consumers are these days….

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Social Media and Reputation Management

Online reputation management is an important marketing principle.  Whether it is on a personal, academic, or corporate level, it can greatly contribute to success if done correctly. A general definition of reputation management entails highlighting the positive information about yourself…

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Maintaining Brand Loyalty Through Reputation Management

Which brands do you identify yourself with, and why are you loyal to them?  Are you loyal because you admire the celebrities associated with that brand?  Are you loyal because everyone else is?  Or are you loyal because you have…

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Social Media + SEO

What is the purpose of social media, and why does it seem so popular the last few years?  Although social media marketing is a great stand-alone marketing strategy, there are several reasons for this growing trend.  One of the biggest…

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Protecting your web properties from Negative SEO

If there weren’t already reason enough to optimize your site for search engine rankings, then here’s another. You’ve spent all of this time and money building this website it would be most unfortunate to have some upset – or perhaps…

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How to get rid of Slander

There are very few things that can damage your company as much as negative and or salacious comments made about your company. The problem is further amplified when this information outranks your website and any correlating positive information about your business. An aggressive reputation management campaign is your best solution. Continue reading

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