In recent years, the Internet has opened up doors never before realized in the world of marketing. Marketing your business online is now easier than ever and often quite affordable.

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More companies are moving away from traditional marketing towards Internet Marketing. In the 1990s advertisers focused on mediums like television, radio, and print for their advertising needs, but now companies are moving towards Internet Marketing as it is more effective and cost-effective. In traditional marketing it is more difficult to quantify results and brand awareness. However, in Internet Marketing we can keep track of these through analytics tools.