The Official Leadgenix Blog

The SEO field is comprised of both on site and off site SEO. This division in the Google algorithm is hypothesized to be about 25% on site and 75% off site.

The on site factor is comprised almost entirely of link building. There are many ways to build links such as: blog comments, directories, social bookmarking and article submission.

An article submission is one of the most effective and efficient of these techniques. A single article can get your site thirty or more links.

First off it is important to write about something related to your business or the business of your client. For example if your client is Toysrus you should not write about Toysrus, but write about the toy industry (a.k.a. no self promotion).

An article should be around 700 words and follow grammatical rules. It is also very important that your article does not resemble spam, this means avoid using any word over 20 times.

It is difficult to submit articles on your own so look for a business that you can sign up with that will submit your articles to related sites for you. Depending on what category your article fits in, it will be submitted to a couple hundred to a few thousand sites. Some of these sites will accept and publish your article. You probably will not get links out all the sites that publish your article because google will not index all of them.

Its important to include a variety of link building techniques in your off site SEO. Article submission is a great way to get several links in an hour or less.

One of the largest mistakes made by web writers is that they simply take printed material from a company and post it online as content for their website. Print materials use a specific style of language that is effective in print materials only. In order to capture a reader’s interest on the web, it takes completely different style of language all together.

Print materials typically use sales language. Good sales language works on print materials and does help spread information.

However, web users tend to avoid sales language whenever possible unless they are specifically looking for something to purchase. If they run into excessive sales language on a website they will immediately return to the previous page and leave the website. It does not matter how much traffic a site receives if the reader turns around after a first glimpse of the site.

Web writing should draw people in and keep them on the website. The writer needs to pique their interest so that they will come back to the website.

In order to produce effective online content means that the print materials of a company simply cannot be used. This concept may be difficult to explain to various companies, but the effort will be worth their time.

SEO can be made easier with the help of Social Media:

Creating links is the name of the game when it comes to SEO. One of the benefits of social media is the ability for a community to create links to content. A passionate community is a linking community. Relevant topics gain momentum as viral channels grab information and allow the rest of the world to see it.

Good Content Engages Followers That Will Return For More:

Posting good content on any social media is going to make all the difference. It makes visitors interested in what they are reading, and leaves them wanting to keep reading. Original, creative content will end up increasing search engine rankings and traffic and promote quality links from other sites. No one will link to a site that has poor content.

Social Media Improves Site Conversion Rates:

Conversion rates are the percentage of website visitors that convert into leads and the percentage of leads that converts to customers. This is often referred as a sales funnel. It is important to measure conversion rates in the funnel in order to improve results. Each stage represents a conversion: website visitors to leads and leads to customers.

Don’t forget the technical issues that can hamper results. Address the technical issues that can obstruct the crawling/indexing efforts of search engines. This element of website design starts to get into the technical jargon that I promised not to deploy in this post. Suffice it to say, if you don’t have the expertise to address how SEO spiders crawl your site, get that expertise either in the form of a web developer or a consultant.

In summary, social media enhances SEO which in turn benefits an inbound marketing campaign. Get onboard and ‘get you summa of this stuff’ before it does become to late!

Social Media Influences SEO:

One of the greatest objectives for a successful Search Engine Optimization (SEO) strategy is generating links. One of the greatest benefits of social media is the tendency of a community to create links to good content. A passionate community is a linking community. Relevant topics gain momentum as viral channels grab information and distribute it to the rest of the world.

Social Media Creates High Quality Web Pages That Engage and Persuade:

Content is still the king so show producers must stay accountable to the design of quality content. Carefully planned content engages the reader, increases search engine rankings and traffic and promotes quality links from other sites. Bad content can quickly teach prospective community members to stay away. Both originality and creativity are the keys to retaining community members.

Blogging, short for web log, is a new form of media that has swept the world over the past several years, and it is continuing to gain momentum. Technorati said that on average a new blog is being created every second. So you better jump on this wagon before you have lost your chance, hopefully these blogging tips will help.

1. The first blogging tip for your company blog is to talk about more than yourself. No one wants to read posts when you just blab about how great your company is. Talk about your industry and share info that people will find interesting.

2. Stay focused on something, in other words choose a niche. General blogs may get a little more traffic but the quality of those visits will be lower than a niche blog.

3. Don’t be afraid to give your company blog personality. Every office has its own culture, now reflect that in your blog, people can tell if your sincere.

4. Another very important factor is to share exclusive and valuable content with your visitors, like promotions or tour dates. If you don’t make their visit worth while, they wont be back.

5. Remember to update with fresh content often, daily is preferred. If possible coincide your posts with events that are relevant to your industry. This is not only important for driving traffic but also for search engine optimization.

6. The last of the blogging tips is to make your posts as interactive as possible, anyone with an understanding of advertising understands the importance of this. Research suggests that posts that include text, images and video are the most likely to be read.

Back in the 1990’s, many people believed by 2010 we would have flying cars. Not only do we not have flying cars, we are still using gas to operate them, and paying $3.00 a gallon! So, those people that predicted that we would have flying cars were wrong, or at least a little off on their date.
Predicting the future is a very difficult thing to do, but if your prediction is correct, it could pay off BIG time for you. What impact do you see the internet and search engines having in 2020?
If I was a betting man, I would bet that mobile phones/PDA’s will have a huge impact on the internet, search engines, and strategic internet marketing in 10 years from now. PDA usage has increased every year, and it continues to increase even with the economy how it is. And with the increase in PDA usage comes an increase in users searching the internet on their phone. Mobile phone browsing will increase enough to make it worth it to make your website more mobile phone friendly.
Because many advertisers don’t realize the potential in mobile search, CPC rate’s are very cheap and affordable.
Mobile search may not take over the search engine world, but it will continue to grow. Why not take advantage now?