Local SEO
So you’re like me – interested in generating a little bit of side income. Perhaps it is because you are irritated that everyone else out there seems to be able to be marginally/wildly successful in their various side ventures, or perhaps you just want to have some more disposable income to ‘play’ with.
Whatever the reason may be, there are a few basic things that you need to think about – Picking a good niche, looking respectable, and driving traffic.
Picking a Niche- You have to put some thought into which niche you want to go into. I say niche because as someone who is just starting up you need to stay focused on a small product line and customer base. You likely, won’t have the budget or time to adaquetly advertise to multiple segments. So choose a segment that you have some interest in, has traffic, and whose product can be sold with a high enough margin to net you some income.
Looking Respectable- The next part of the process is making sure that your site looks good. After all you have to think about who you are competing with; likely other small entreprenuers and Amazon/Ebay. It is going to be tough to convince someone to buy a product from you over something off of Amazon, because they are trusted and familiar. So you have to be double sure that you have a slick, trust worthy design. Think about incorporating testimonials and security seals on your site.
Driving Traffic- This is the always thought of most important part of a business. If you have a great site in a great segment it won’t matter if nobody can find your page. I would recommend checking out SEOMOZ for an indepth guide on SEO link building as well as helpful tips on how to improve your SEO ‘game’.
