Tag Archives: conversion rate

Measuring the ROI of Social Media

There is no standard formula to measure the ROI of social media—it’s that simple. In order to have success with your social media marketing campaign, you must understand the stages of social media ROI and how to implement them. These…

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Better Convert Visitors into Leads

If you are anything like me you like to compare yourself to others… This can sometimes be unhealthy and detrimental but sometimes it can lead you to evaluate your current position and figure out how to improve it. I do most of…

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Maximize Your Conversion Rate

These days, so many companies and e-commerce sites are turning to social media marketing services and cheap SEO to drive more traffic to their website.  However, they need to remember to think about the landing page itself and its potential…

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Perfecting Your Google AdWords Call to Action

Advertising online, especially through services like Google AdWords, is usually focused so as to maximize profit margins. Users of Google often have something specific in mind when they utilize the search engine. Many are looking for a product or service…

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Starting a Side E-Commerce Site

So you’re like me – interested in generating a little bit of side income. Perhaps it is because you are irritated that everyone else out there seems to be able to be marginally/wildly successful in their various side ventures, or…

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Touch Point Attribution

If you have a website, chances are you have heard of Google Adwords - Pay-per-click advertising campaigns, and keywords; and are probably implementing some if not all of them yourself. There is an important principal to consider as you try to…

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Three pillars of internet marketing – Traffic, Conversion Rate, and Average Order Price

You have your website and you are spending pretty much all of your waking hours trying to drive traffic to it. In a lot of scenarios this is exactly what you want to be doing,  but not all scenarios. Particularly with an…

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What Does Your FAQ Page Say About You?

Do you remember that math teacher you had in middle school who gave the same response to every question without ever giving a satisfactory answer. She figured that using a louder voice or a more exasperated tone was the key…

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Social Media For SEO

SEO can be made easier with the help of Social Media: Creating links is the name of the game when it comes to SEO. One of the benefits of social media is the ability for a community to create links…

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Social Media Strategy

You mean Facebook and Twitter aren’t just for my kids to waste time talking to all their friends? That’s right, Social media is also good for improving SEO which benefits an inbound marketing campaign.  Here are 3 simple reasons you…

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