The Official Leadgenix Blog

You mean Facebook and Twitter aren’t just for my kids to waste time talking to all their friends? That’s right, Social media is also good for improving SEO which benefits an inbound marketing campaign.  Here are 3 simple reasons you should rethink Social Media:

SEO can be made easier with the help of Social Media:

Creating links is the name of the game when it comes to SEO.  One of the benefits of social media is the ability for a community to create links to content.  A passionate community is a linking community.  Relevant topics gain momentum as viral channels grab information and allow the rest of the world to see it.

Good Content Engages Followers That Will Return For More:

Posting good content on any social media is going to make all the difference.  It makes visitors interested in what they are reading, and leaves them wanting to keep reading.  Original, creative content will end up increasing search engine rankings and traffic and promote quality links from other sites.  No one will link to a site that has poor content.

Site Conversion Rates Are Improved When Social Media Is Involved:

Conversion rates are the percentage of website visitors that convert into leads and the percentage of leads that converts to customers. This is often referred as a sales funnel. It is important to measure conversion rates in the funnel in order to improve results.  Each stage represents a conversion: website visitors to leads and leads to customers.

And that is what everyone wants.  If you aren’t in the market for more customers, then it’s true that social media is also good for wasting your kid’s time talking to their friends.

Blogs are a powerful medium. A blog gives you a presence, a voice in the online community. This presence could mean big things for your business. Having a good blog is essential if you are going to have one at all. It is a reflection of you or your company.

A blog is a commitment. There is nothing ‘hit-and-quit’ about it. At least there isn’t if you intend to be successful with your blog. Keep in mind when writing a post that the most effective blog posts are a combination of a slide presentation and a magazine article.

Keep Content Fresh. Be regular, and be real. If followers can depend on you for regular posts that are regularly interesting, it reflects well on your business. The guy who comes to work in the same clothes for a week straight loses friends, appeal, and favor with the boss. Don’t be that guy.

Keep Content Fresh, Part II. Conversely, no one wants to read from a stuffy, formal voice. In addition to being regularly boring, an ultra-lofty tone is  dreadfully boring. People will leave. For them, something more exciting could be just a click away.

Subtitles. Help them to think about what your telling them. Break it up logically, and let them know what you’re going to say. It lends credibility to your post and your blog. They know you said it on purpose. Plus, people generally respect those that can effectively teach.

Lists. If you have a lot of information to deliver, make it into a list. They’re easy to follow, and they’re usually a quick read. Very user-friendly.

Who hasn’t seen David After the Dentist, Charlie Bit My Finger or Susan Boyle’s appearance on Britians Got Talent?  Online videos have exploded online over the past few years through sites like Youtube.

Viral is a term that is used to describe videos that have spread online like a rampant disease.  In fact some of these videos have been viewed over a hundred million times.

Now wouldn’t it be great if your companies name was attached to one of these videos?  Its hard to predict which videos will go viral, but there are some patterns that we can study.

Humor

One of the most common factors of videos that have gone viral is humor.  People love to laugh and share things with other people that make them laugh.  Also, what would be better than to have people associate your company with something that makes them smile.

Messin\’ With Sasquatch is a series of comercials that have gone viral online.  Jack Links at least doubled their total viewership by posting these videos online.

Surprising

Along with laughing people love to get surprised.  A video that gets people excited by surprising them is also a great way to spread your video.  A few months ago there was an episode of  Russia\’s Got Talent that quickly got spread across the web.  Sill nobody knows what happened, was it real or fake?  I suspect however that it was clever product placement of an energy drink.

These are just 2 of several ways to get a your video to go viral online.  Check back next week for a few more suggestions.

Let’s face it, Twitter is consistently  becoming more and more popular.  You have probably been told at least once that you should jump on that band wagon.  But why be on Twitter you ask?  Here are 7 simple reasons why.

1. Twitter forces you to become a more concise writer.  This is a skilled that is definitely beneficial in any business these days and especially on the web.  With only 140 characters to post something on Twitter, you are required to condense otherwise lengthy messages.

2. Twitter is a great source to know what is going on NOW! Currently 33,076 tweets are being posted per minute about everything and anything going on right now in the world.  I didn’t even have to watch the Grammys on Sunday; I just read some of  the trending tweets.

3.  Twitter may soon be  the wave of the future in Google searches.  It has been rumored that google will be offering a real-time search capabilities, in which it will index tweets and other real-time data.  Your morning tweet could eventually be one of the top searches on google for a certain topic.

4. It is a great marketing tool for you or your business.  You can find and follow people within your sphere of business, thus building a following in whom can follow what is constantly going on with you/your business.  This currently is a must in social media marketing.

5. Twitter is a great place for you to  find experts and answers to questions, as well as learn great things.

6. Twitter is convenient.  You can send a post from everywhere and likewise receive everywhere.

7. And yes, of course you can stay in touch personally with friends too!

It is vital to understand the underlying concepts involved in copywriting to produce excellent copy.  The purpose of copy is to draw a reader in and persuade them to do something, whether it is buying a product or changing their opinion. For a reader to reach the call to action at the end of an article, they have to choose to continue reading after they see the headline.

The headline and first sentence are the luscious worms on the end of a hook. They are what draws a reader’s curiosity.  This is why a concise, strong, and captivating headline is vital to good copywriting.

The content found on a web page is not supposed to be a descriptive novel. Readers value their time and want to get the information they want as quickly as possible and continue on their way. They do not have enough time to wade through fluff and boring content to get to what they are searching for. Copy should be designed around the audience.

If the copy is properly tailored to the audience, they will be motivated to continue reading. The subject should connect with the headline that drew them in, otherwise they will also stop reading the article. Once they move past the headline to the first paragraph, a skillful copywriter will promise another tantalizing piece of information to come later on. This strategy effectively keeps the reader on the web page and they may reach the call to action located near the end.

In SEO copywriting it is also important to include keyword phrases. However, the Search Engines also base the quality and relevance of a web page on what others think of the site. As a result, a copywriter has to gain the trust of the readers so that they will come back or link to the page. The word choice of a copywriter can have a humonous impact on what others think of the site and how much they are willing to trust the site. If readers trust the site, it will reflect on the Search Engine page ranking.

As with so many other activities, copy writing takes practice. The more that one practices, the better they are likely to become. It may take a while, but it will be worth the time and effort.