The Official Leadgenix Blog

All writing is persuasion. The ancient Greeks called it rhetoric. They would get into arguments and debates just for the sake of argument- to show off their rhetorical ability.

Although your website probably isn’t facilitating some kind of verbal brawl, you want people to see things from your perspective, to agree with you or understand you. Online writing is no exception.

It is important to recognize that your goal is to persuade an audience. You want them to trust you, to agree with you. You want them to spend time on your site and return to it later.

Like an earlier post mentions, the copy (information in word form) on your site should be different than the same copy in print form. Basically, you need to Read all »

Roughly 75% of Search Engine Optimization is off-site work. This off-site work is about entirely composed of link building, which is highly important in the Google algorithm.

Some of the possible ways to build links include: social bookmarking, submitting to directories, writing and submitting articles and blog comments. Each of these different techniques is important, because Google expects to see a variety of link sources.

Blog comments are probably the fastest and easiest way to get links to your site. Make sure the blog you are commenting on is a do-follow, a good idea is to subscribe to fast blog finder, which does not provide no-follow blogs.

First off you do not want to look like spam because this will almost never get accepted. Read the post and make sure your comment adds to the content of the blog, share an experience or ask a question. Don’t just say “hey great blog” it is obvious that you have not read the blog and are just looking for an easy link.

Where it asks for your name put the keyword that you want to be found for. Where it asks for your site put the url of your website.

Not all of your blog comments will get accepted, because some people do not want you to use their blog for your gain. Other people however will appreciate your well thought out comment and happily accepted it, which will result in a link to help your site move up.

What is Alexa Ranking?

Alexa is another tool that can help you to recognize and analyze your website’s SEO rankings. It is an amazon.com company which ranks your website based on how much traffic you are getting. The lower the numbered ranking you have, the better. A ranking of 100,000 or less is considered a good ranking.

Alexa may not always be the most accurate SEO tool, so I highly recommend only using it with other tools, such as page rank, links, google analytics, yahoo site explorer, etc. However, Alexa can give you a good impression of your initial visitor traffic total and is very easy and helpful to use when comparing several websites traffic.

You can look up your alexa ranking by downloading the alexa toolbar or on the alexa.com website.

3 Simple Tips for improving your Alexa Ranking

• Write Unique Content!

(good content=more visitors=better alexa ranking)

• Spread the Word.

Use social media, social bookmarks, directories, and overall optimization to get your site out there.

• Write More Content, More Often.

The more you write, the more you are going to be likely to have an optimized website, more people are going to be likely to visit your website because you are giving them good information, and therefore your alexa will improve. The more content you put out there, the higher the stats of people who could/will visit your site.

So you have a wonderful business and want to spread the joy? You have the latest and greatest product that you’re sure that everyone will love. Unfortunately, in the world as we know it, it is impossible to please everyone. Because some people are not going to be “pleased as punch” about your product, here are some basics to reputation management to make sure those bad reviews stay out of sight.

Review Sites

Yelp, Angie’s Book, and hundreds of other sites are made with the sole purpose to review products and companies alike. Be honest now, don’t go and create a site for your product and/or company and give yourself several hundred positive fake reviews. I would say, however, that adding an initial positive review is more than in order; I mean you are pleased with the product or you wouldn’t have made it in the first place.

SEO

This is probably a very straight forward response, but make sure that you are actively doing SEO work to all of your revenue generating sites. Beat out the bad reviews with the information that you own and can change accordingly.

Social Media

Get out there and meet your customers. Be active and involved in the social media world. Get on Twitter and re-tweet interesting things said from people you’re following. With social media you can increase the positive attitude towards yourself and your company.

Free Stuff

It’s sad, but people really like free stuff. To keep your customers happy and wanting more, periodically give them something free. Customers will think that you’re hip and cool and other stuff like that. Offer competitions and contests for free products or services to get them pumped. Your customers will soon love you and your company.

We hope that you and your company have success and are able to show people the part of the company that you want them to see.

The SEO field is comprised of both on site and off site SEO. This division in the Google algorithm is hypothesized to be about 25% on site and 75% off site.

The on site factor is comprised almost entirely of link building. There are many ways to build links such as: blog comments, directories, social bookmarking and article submission.

An article submission is one of the most effective and efficient of these techniques. A single article can get your site thirty or more links.

First off it is important to write about something related to your business or the business of your client. For example if your client is Toysrus you should not write about Toysrus, but write about the toy industry (a.k.a. no self promotion).

An article should be around 700 words and follow grammatical rules. It is also very important that your article does not resemble spam, this means avoid using any word over 20 times.

It is difficult to submit articles on your own so look for a business that you can sign up with that will submit your articles to related sites for you. Depending on what category your article fits in, it will be submitted to a couple hundred to a few thousand sites. Some of these sites will accept and publish your article. You probably will not get links out all the sites that publish your article because google will not index all of them.

Its important to include a variety of link building techniques in your off site SEO. Article submission is a great way to get several links in an hour or less.