2014 Google+ Local Tips

Google has changed quite a bit for local businesses over the past couple years. Whether your Google business listing is still on the old Google Places page or has been updated to the new Google+ Business page, these Google+ Local tips can help you optimize your listing and boost your local rankings. Be Personal and

Do Secure Sites have Better Google Rankings?

The answer for now is not yet, but there is a good probability this may happen in the future. Let’s go over why… Heartbleed You have probably already read articles concerning heartbleed but let’s have a quick rehash. Heartbleed is a serious vulnerability in the traditional SSL/TLS encryption that has been used to secure websites

How to Write an Irresistible Blog

Whether you are writing as a large company seeking to build your reputation as an expert in your industry or if you are an individual writing blogs in the hopes of getting more viewers, you have to have a strategy. Here are some things that will make your blog absolutely irresistible! What to Write Isn’t

Three Keys to Creating a Great Facebook Ad

When it comes to cost per 1,000 impressions, Facebook ads by and large are the best investment you could hope for.  Facebook ads are a cost-effective way to get your name out there, but just because they don’t cost a lot doesn’t mean you should squander them.  But how can you optimize your ads? How I

Surviving a Google Penalty

If your website has ever been hit with a Google penalty, you know firsthand how detrimental it can be to your site and your ratings. Word of advice, get rid of those bad links before they can do anymore damage. But what happens after you remove these links? Does your site automatically rise back up?

Google Will Now Display Restaurant Menus in Search Results

Google’s Announcement Are you hungry? Grab a restaurant menu on Google search results! Google made an announcement on Feb. 28, 2014 that you can “search Google to show you the menu for the eatery you’re considering and you can see it right on the top of your search page—complete with tabs for different parts of the

Google Makes Changes…?

If you have used Google’s search engine in the last week you may have noticed some slight changes to the appearance of the results page. In an attempt to better the look and feel of the results page the executives at Google decided to make a few changes. The Changes The changes are simple, the

Why Every Social Media Story Needs Conflict

In my last post, I wrote about the importance of storytelling on social media. One necessary element of any successful story is conflict. Without conflict, stories would be completely boring. Imagine Batman without the Joker. How interesting would the Dark Knight be, strutting around Gotham in his fancy tights and cape with nothing to do