Boost Sales Using Locally-Focused Smart Campaigns.

Keyword themes are words or phrases that help match your ads with Google searches. Selecting the right keyword themes helps you reach people when they’re looking for the products and services you offer. If you’re familiar with keywords in other types of Google Ads campaigns, keyword themes are similar to keywords. However, in Smart campaigns, a single keyword theme can represent multiple keywords. Save time by not entering an exhaustive list of keywords, and still get high-performing ads that show on appropriate Google searches.

Every ad we create includes keyword optimized ad text intended to improve click through rate and conversion. Additionally, we use images of your business and/or logo to draw the eye of the searcher and improve the overall quality of the ad.

With Google Smart Campaigns, we are able to set the destination page for the user who clicked on the ad to go either to your website or Google Business Profile. Each have their benefits and drawbacks, but ultimately the one we select needs to be aligned with your overall goals for the campaign.

One major benefit of using Google Smart Campaigns for increasing your web traffic is because we are able to serve ads to specific areas in your market. We can dial in searchers from an entire city, county, state, and likewise, we can disallow ads from being shown in certain areas too.

Smart Campaigns that we run operate on an average daily budget that prevents your ads from overspending or spending too much of the budget before the month is over. Days and other timeframes are also easily customizable so you get the best bang for your buck.

The most important part of a campaign besides the strategy, is reporting. We make sure that all of our clients have clear and concise reporting that reviews metrics such as total budget spent, impressions, cost per click, cost per conversion, and many more.